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Channel: The Marketing Society » B2C
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An interview with Laurie Young

Laurie Young, marketing consultant and former global marketing partner at PricewaterhouseCoopers, talks to Marketing Society editor Elen Lewis about B2B  and what it can teach B2C. What are the core...

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Book Club: How to Be Brave in Business and Win by Shaun Smith and Andy Milligan

Allyson Stewart-Allen, reads How to be Brave in Business and Win by , Shaun Smith and Andy Milligan. Shaun Smith and Andy Milligan’s latest book, Bold: How to Be Brave in Business and Win, follows the...

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